CARE FOR YOUR HAIR AND THE PLANET WITH THE UK’s No.1**

Whether you’re an eco-warrior or an eco-worrier, using single-use plastic no longer washes with any of us. At L’Oréal Paris Elvive we’re committed to cleaning up plastics in the bathroom, that’s why your expert, tailor-made haircare now comes in a bottle that’s 100% recycled*, saving 6000 tonnes of virgin plastic every year. So you can contribute to improving the planet, and have great hair

The Elvive Life Cycle

*Shampoo and conditioner bottles only- number produced in Europe 2019. Cap is not recycled plastic but is recyclable.

**Source: ©2021 Nielsen data, value and units, Haircare category (client defined) 52 w/e 26/12/20 in United Kingdom (GB+NI) Total Coverage. https://www.loreal-paris.co.uk/elviveno1

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Discover The Other Side of L’Oréal Paris

Want to know how ELESEVE bottles are made? Then discover The Other Side of L’Oréal Paris to see how ELSEVE is committed to sustainability. Body text:

Elseve’s commitment is part of L’Oréal for the future, the L’Oréal Group’s sustainability program that includes a target for all plastic packaging to be either recyclable, reusable, refillable or compostable by 2025. Because when we say “you’re worth it” we mean the planet too. Discover more in our videos below.

Recyclable Shampoo Bottles

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Rightsizing to save virgin plastic

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